INFORMATION AND COMMUNICATION TECHNOLOGY IN MARKETING—BY INSTRUCTOR MRS. ASAKPA, P.E.
The presence of information and communication technology[ICT] in international marketing is inevitable because it is basically strong in the collection of information, statistics, market survey and marketing oriented information. In a recent study on internet marketing, it was discovered that [ ICT] use in international marketing is carried out basically for best results of desired revenue and profit. Information and communication technology otherwise known as internet marketing could be defined as ‘’the use of the internet for marketing of products, services, sold either on the internet or through traditional channels. The use of ICT in marketing can be considered as key factors for innovation and entrepreneurship.
BASIC USE OF ICT IN INTERNATIONAL MARKETING:
Online presentation of an organizational to the global world.
The presentation of the organisation’s products.
Simple information exchange via e-mail.
Online ordering of products and payment for goods and services supplied.
Collection of feedback from customer.
For product segmentation and targeting instrument.
As a vehicle for market research.
To support traditional mode of operational marketing. E.g. product, place, price and promotion.
IMPORTANCE OF ICT IN INTERNATIONAL MARKETING.
It offers the cheapest medium and much more flexible channel to advertise to the global world.
It helps to expand an organisation’s market.
With ICT, organisations can diversity revenue streams/income generation.
It offers instant and automatic feedback mechanism.
It helps to add values and satisfaction.
It offers convenience and comfort ability.
It assists in standardizing sales performance.
It helps in fastening and improve credibility.
It offers growth opportunity.
It provides affordable market research.
It is efficient and effective promotional tools to the global markets.
It helps to create new markets.
INTERNET BROWSING: Internet browsing could be defined as the process of surfing the web that is, searching, gathering and collecting relevant and reliable information through an electronic devices which have been connected to the globe. Basically, the use of computer to gather data and information. Internet browsing helps information seeker to obtain information on availability of new products, job, employments, filling of questionnaire.
ELECTRONIC MARKETING: Electronic marketing also known as e-marketing indicates the application of marketing principles and techniques via electronic media and more specifically the internet. Other names for e-marketing is online or internet marketing. Internet marketing is the process of marketing a brand using the computer devices and software. It include both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their local, national, regional and international customers. E-marketing comprises every activity a business establishment conducts/creates via the World Wide Web [WWW] with the aim of attracting new business, discover new opportunities, retaining existing business, build customer confidence and loyalty etc.